![]() Attract new followers via the explore page So, if you want to one-up the Instagram algorithm, Reels are where it’s at. If you’ve been an Instagram marketer for any amount of time, you definitely know this much already-what the algorithm wants, the algorithm gets. Instagram Reels are what will show up on your Instagram feeds more. Reels are a priority, and whether you know how or not, if you’re posting videos on Insta, it will now be a Reel. But now, all videos are going to be Reels. Previously, Instagram has had IGTV, Instagram Stories, regular in-feed videos, and the like. If you haven’t been paying attention, Adam Mosseri, Head of Instagram, announced that all video content on the platform would be a Reel moving forward. Here are three key reasons to keep in mind 1. “ Reels is the ideal place for brands to get discovered on the global stage, to express themselves with more creativity and fun, and can play a powerful role in crafting compelling narratives that drive excitement, engagement, and awareness.” So first, why should you post reels on Insta? In the brand’s own words: Plus, we’ll share 20 creative tactics to help you get more Instagram Reels views. This guide will discuss three crucial reasons your brand needs a Reels presence. ![]() If you’re not creating and publishing Instagram Reels, you’re falling behind. It’s the short-form video format that’s forever changed how we create and consume video-on social media platforms and in general. ![]()
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